Kids are like little sponges that soak up everything in the world around them and they are learning everything from what they witness and what they play with. Play is not a frivolous endeavour for children; play is a pivotal role in the way children learn and connect to the world. We offer toys that allow them to see themselves in fun and new ways.
Kids see dolls, toys and books that reflect their culture and the way they look as extensions of their personhood, so this allows them to insert themselves into these creative worlds. By mixing this with multicultural toys it offers parents a fun and appealing way to teach their children about diversity and in turn helps them to build relationships with people and ideas that are different from them in the future.